Journal
Notes on building, branding, and growing online. Sharp, useful, and grounded in real work for real businesses.
How small businesses are actually using AI in 2026 (and what most are getting wrong)
The hype cycle has settled. Here's what AI is actually doing for small businesses right now, and the practical places to start when the pitches stop and the work begins.
Why your local SEO isn't working (and the boring fix nobody wants to hear)
Most local businesses think they have an SEO problem. They actually have a fundamentals problem. Here's what's broken under the hood and how to fix it without paying for tricks that do not work.